About Us
Welcome to Fanoon by TDT: A Legacy of Craftsmanship, Sustainability, and Empowerment
At Fanoon by TDT, we continue the proud tradition of The Dominion Traders (TDT), a company that has earned global acclaim for its quality, craftsmanship, and ethical business practices over 75 years. Founded in 1947 by Mr. Bashir Ali, TDT began as a small workshop in post-partition Pakistan and rose to become a trusted exporter of onyx and marble items worldwide. Now, we bring that same dedication to excellence to the local market, with a focus on sustainability and community empowerment.
Our Story and Values
Fanoon by TDT was born from the realization that while TDT thrived internationally, there was a growing need to make our artisanal products more accessible to the local community. Fanoon, meaning "arts" in Arabic, reflects our deep-rooted commitment to preserving Pakistani craftsmanship and offering beautifully crafted products to discerning customers at home.
At our core, we are driven by:
- Sustainability: Most of our items are made from organic materials with a focus on keeping environmental impact low while maintaining the highest standards of quality.
- Women Empowerment: We collaborate with skilled female artisans from rural, underprivileged areas, providing them with fair wages and opportunities to showcase their expertise. Empowering women is central to our mission of driving social and economic change.
- Community Building: Fanoon aims to foster a stronger local economy by supporting artisans, preserving centuries-old crafting traditions, and promoting fair trade principles.
- Ethical Business Practices: Like TDT, we are deeply committed to ethical sourcing, fair wages, and responsible manufacturing, ensuring that our artisans are treated with respect and their talents are recognized.
Our Vision: Empowering Through Fair Trade
As Fanoon by TDT looks to the future, we are committed to setting new standards for fair trade within Pakistan. We are actively working toward registering with the World Fair Trade Organization (WFTO), further aligning our business with transparent, fair-trade principles that benefit both our artisans and consumers. Our goal is to become the leading fair-trade company in Pakistan, ensuring that every purchase supports not only a product but a community.
With this vision, we aim to create a marketplace where local customers can access handcrafted products that reflect Pakistan’s rich cultural heritage while contributing to sustainable, ethical practices.
Join Us in Shaping a Better Future
Through Fanoon by TDT, we invite you to explore the beauty of artisanal craftsmanship, support local artisans, and join us on a journey toward a more sustainable, empowered future for Pakistan. Together, we can redefine luxury and promote meaningful change by embracing the values of sustainability, empowerment, and fair trade.